Creative Director | Content Specialist
A brief intro
I'm a certified bilingual (English-Spanish) Creative and Content Director. I majored in Advertising and have an MA in Branding and Creativity.
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With over 15 years of experience in advertising, I've worked as a Creative Copywriter, Content Director, and Creative Director at both international and independent ad agencies and companies in Lima, New York, and Cracow, and I'm currently based in Spain. I have managed creative teams of up to 30 people, including Graphic Designers, Copywriters, Video Editors, 3D Graphic Artists, Photographers, Content Creators, and Film Directors.
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​In addition to my background in advertising, I studied visual arts in Lima and photography in New York, which allows me to infuse all my creative work with inspiration from various sources.
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On a more personal level, I'm an avid reader and will happily spend hours in Lightroom editing photos. I've published three poetry books, I paint with a somewhat eccentric color palette, and I consume art in all its forms. I'm also an animal lover who will pet any dog that crosses my path (if their human allows it, obviously).
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Check out my CV
Check out work samples
Get in touch
Skills
Content Writing | Creative Writing | Copy for Advertising
SEO-Optimization | AI-Generated Text Restructuring
B2B Strategy | Social Media Content Creation
Wireframing | Video Editing | Photo Editing
Translating and Subtitling | Research and Fact-checking
Scriptwriting | Brand Strategy | Team Management ​​
Software
Adobe Photoshop | Adobe Premiere Pro
Adobe Lightroom | G-Suite | MS Office
Semrush | Asana | Monday | Mailchimp
Hubspot | ChatGPT | Perplexity | Midjourney
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Projects I can help you with
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Creative consultancy for advertising
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Deep research and writing for articles, blog posts or white papers on specialized topics
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Proofreading and restructuring written material
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Simplifying complex topics into digestible written pieces
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Creating, restructuring, correcting and proofreading AI-generated text or AI-generated translations
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Scriptwriting (narrative and technical) for advertising, tutorials, corporate videos and other formats
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Creative team management with a horizontal and humane focus
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Structuring, wireframing (XD, Figma) and developing content for websites, landing pages and apps
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360° Brand strategy development for new brands or brand relaunching
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Short- and long-term communication plans including, content plans, social media marketing strategies​
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Photo and video editing and retouching
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Directing photo, video and commercial shootings
What I love about my job
What fascinates me about being a communicator and content writer is the possibility of learning about such a broad range of topics. I've become an expert in fields as diverse as fiber laser cutting, pediatric dermatology, golfing, sustainable fashion, and wedding planning, all with the sole objective of developing coherent and well-structured content. When I start any project, I conduct deep research to the extent that I can truly understand the subject.​ For written pieces, I believe this is the only way to achieve a confident voice and explain things from a place of genuine knowledge.
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Regarding branding and brand strategy, understanding the brand's background, target audience, category trends, and all communication puzzle pieces is key to finding disruptive and relevant insights that can lead to a meaningful purpose. In today's ultra-competitive market, intrinsic product or service features are not enough; these can always be copied or offered at a lower price. Within that landscape, brands with a meaningful purpose are more likely to connect emotionally with their audience and form long-term bonds.
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When working in advertising, I've always sought opportunities to encourage societal change. I believe that, due to their voice and scope, brands have enormous power and a duty to help build a better world. There's a significant creative challenge in moving people’s hearts to the point where they evaluate deep-rooted behaviors. And I'm all for challenges.
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