Creative Consultant | Brand Strategist
A (not so) brief intro
I'm a certified bilingual (English-Spanish) Creative Consultant and Brand Strategist. I majored in Advertising and recently completed a Master's program in Branding and Creativity. I'm a Creative Communicator by profession and by nature.
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With over 15 years of experience in advertising, I've worked as a Creative Copywriter, Content Director, and Creative Director at both international and independent ad agencies and companies in Lima, New York, and Cracow. I have managed creative teams of up to 30 people, including Graphic Designers, Copywriters, Video Editors, 3D Graphic Artists, Photographers, and Film Directors.
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I'm currently based in Spain, providing services as a Creative Manager for an international high-tech company in the B2B model. Parallel to that, I offer Brand Strategy and Creative Consultancy to clients in South America, the USA, and Europe.
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In addition to my background in advertising, I studied visual arts and photography in New York, which allows me to infuse all my creative work with inspiration from various sources.
In 2021, I partnered with an Art Director and long-time colleague to offer 360° branding solutions. These include market research and analysis, brand strategy, naming, brand purpose and manifesto, as well as logos and comprehensive visual identity guidelines.
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On a more personal level, I'm an avid reader and will happily spend hours in Lightroom editing photos. I've published three poetry books, paint with a somewhat eccentric color palette, and consume art in all its forms. I speak Italian at a B2 (conversational) level and am currently learning German. I'm also an animal lover who will pet any dog or cat that crosses my path (if their human allows it, obviously).
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Check out my full CV
Check out work samples
Get in touch
Skills
Content Writing Creative Writing Blog Article Writing
Copy for Advertising SEO-Oriented Writing
AI-generated text restructuring B2B Strategy
Website Wireframinig Painting Proofreading
Photo-Editing Scriptwriting Text-Editing Translating Technical Writing CreativeLeadership
Brand Strategy App Wireframing Research Photography Team Management
Painting Proofreading Photo-Editing
Projects I can help you with
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Creative consultancy for advertising
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Deep research and writing for articles, blog posts or white papers on specialized topics
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Proofreading and restructuring written material
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Simplifying complex topics into digestible written pieces
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Creating, restructuring, correcting and proofreading AI-generated text or AI-generated translations
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Scriptwriting (narrative and technical) for advertising, tutorials, corporate videos and other formats
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Creative team management with a horizontal and humane focus
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Structuring, wireframing (XD, Figma) and developing content for websites, landing pages and apps
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360° Brand strategy development for new brands or brand relaunching
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Short- and long-term communication plans including, content plans, social media marketing strategies​
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Photo and video editing and retouching
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Directing photo, video and commercial shootings
What I love about my job
What fascinates me about being a communicator and brand strategist is the possibility of learning about such a broad range of topics. I've become an expert in fields as diverse as fiber laser cutting, pediatric dermatology, golfing, sustainable fashion, and wedding planning, all with the sole objective of developing coherent and successful strategies or writing well-structured content. When I start any project, I conduct deep research to the extent that I can truly understand the subject.
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For written pieces, I believe this is the only way to achieve a confident voice and explain things from a place of genuine knowledge.
For a brand's strategy, understanding the brand's background, competitors, target audience, category trends, past campaigns, and all communication puzzle pieces is key to finding disruptive and relevant insights. In today's ultra-competitive market, intrinsic product or service features are not enough; these can always be copied or offered at a lower price. Brands without a meaningful purpose are unlikely to emotionally connect with their audience and have a higher chance of failing.
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Regarding advertising campaigns, I've always been inclined to seek opportunities to encourage societal change. I believe that, due to their voice and scope, brands have enormous power and a duty to help build a better world. There's a significant creative challenge in moving people’s hearts to the point where they re-evaluate deep-rooted behaviors. And I'm all for challenges.
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