THE BIG PICTURE
Professional in Advertising and Communications with an MA in Branding and Creativity.
Driven, organized, and highly responsible, I am a certified bilingual in English and Spanish, and I also speak Italian at a B2 level. It’s worth noting that I attended a British school and have lived in the U.S., so I am proficient in both British and American English (e.g., specialised vs. specialized, colour vs. color, favourite vs. favorite.)
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In addition to my experience in advertising, I studied Visual Arts and Photography in New York. I consider myself an aesthetically oriented person, and my artistic background influences all my work, strengthening my collaboration with graphic designers and other visual creators.
I’m passionate about reading, researching, critical thinking, photography, painting, traveling, sustainable/slow/vintage fashion, and dogs. I’ve lived in Lima, Cusco, New York, Kraków, Rzeszów, and Alicante, which has broadened my perspective on cultures, customs, and languages. The sky’s the limit, and I continue to seek new ways to expand my horizons both personally and professionally.
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professional experience
2021 - Today
Creative Manager
Eagle Lasers
I was hired as Senior Content Writer and promoted to Creative Manager in 2023. I'm responsible for the consistency of all creative material in the Marketing Department. I work with art directors, PR specialists, content writers, graphic designers, web developers, and event planners to ensure that all our creative material keeps the same voice. I pitch new, disruptive ideas for campaigns so our communication stands out even in a niche B2B high-tech field. I'm currently working on the structuring and wireframing for the new website and app (yet to be released) Among some other responsibilities are: creating campaign concepts, coming up with new ways to engage our B2B audience, writing script for the internal academy segment and corporate videos, supervising social media copy and content grids, writing, editing, and proofreading articles, press releases, emailing campaigns, newsletters, the company magazine, and others.
2020 - Today
Creative Consultant / Brand Strategist
TBWA\Peru, Houdini, Brand x Babel and others
Over the past four years, I've worked independently as a Creative Consultant for several large and small agencies and as a Brand Strategist for entrepreneurs, in partnership with a branding agency. At Houdini, I was contacted to lead a pitch for Interbank, one of Peru's largest banks. We won the pitch, so I was asked to lead the creative team remotely for six months. At TBWA, where I had previously worked as a full-time Creative Director, I was also contacted to lead a pitch for Kotex (Kimberly-Clark), which we also won. I worked together with a team of copywriters and designers to prepare the material for the winning campaign during a five-week period. I frequently partner with Brand x Babel to develop the strategy and naming for new brands or the repositioning strategy for brands that need refreshing. Among other clients, I've worked with design boutiques, construction and real estate companies, clubs, clinics, and others.
2018-2020
Responsibilities included: supervising the Sodimac creative team, developing concepts for digital and traditional media campaigns, scriptwriting, digital campaign strategies, pitching innovative ideas, and supervising photo and video shoots, among others. I also participated in pitches and projects for different McCann Lima clients, such as Jockey Plaza, Aequales, and Unilever. Before being promoted to Creative Director, I was Head of Content and in charge of articles, DYI tutorials, social aid initiatives, pet and eco-friendly initiatives, and all content aimed at increasing brand value.
2016-2018
Creative Director
McCann Worldgroup Lima
Creative Director
TBWA
In charge of the digital creative team for BCP bank, responsibilities included: mapping and developing the monthly content grid, script writing for digital videos, supervising photo/video production, and designing the structure and content for the Financial Education Site.
2015
Content Writer
Internship at Van der Plas Art Gallery - New York
After taking a one-year conservatory in photography in New York, I extended my stay for a year to pursue an internship in the art field. At Van der Plas, I worked with other writers and gallery coordinators to create content for the website, press releases, and open calls. We answered directly to the gallery owner and dealt with several artists the gallery represented.
2010 - 2014
Head of Copy
Yanbal International - Lima Headquarters
I started as a Creative Copywriter and was promoted to Head of Copy for all of the company's product categories: make-up, fragrances, skincare, and jewelry. Responsibilities included supervising the copywriting team, scriptwriting for digital content and salesforce-oriented tutorials, concept development for new products, and weekly reports to the marketing department.
Studies
2023 - 2024
ESDESIGN - Barcelona
MA in Branding and Creativity
2015
New York Film Academy
School of Photography - One Year Conservatory
2005 - 2009
IPP - Peruvian Institute of Advertising
Associate's Degree in Advertising Sciences..
Awarded the 1st place medal for Excellence in Advertising Sciences.
2002 - 2004
Corriente Alterna - School of Visual Arts
Completed 5/10 semesters of Fine Arts, specializing in painting.
2000 - 2001
Newton College
Completed the IB (International Baccalaureate) Program with a 42/45 score. This included English A1 for native speakers, in which I obtained a perfect score and a Bilingual Certification from Cambridge University.
other courses
2022
Digital Marketing Certification on Competitive Analysis and Keyword Research
SemRush
2022
Content Marketing Certification
Hubspot
2018
Oratory and Public Speaking
Centro Cultural Pontificia Universidad Católica
2017
SEO Content Writing
MOTT - Centro de Especialización Digital
2010
Theatre Workshop for Adults
Centro Cultural Pontificia Universidad Católica
2008
History of Cinema
Centro Cultural Pontificia Universidad Católica
2006
Sculpture in Clay
Lorenzo de Medici School of Arts - Firenze
2005 - 2006
Italian Language Course A1 to B2
Academia de Italiano Antonio Raimondi